Many brick and mortar stores may be ask themselves whether e-commerce will actually be worth their time and money. They may wonder whether they will actually become a more profitable business by adding an online store. In some cases, this is a legitimate question, but in other instances, the answer is a resounding, “Yes!”
Nearly every business can become more profitable by developing an online presence–the results greatly depend on the business itself, as well as the digital approach. For instance, a company like Eagle Creek Nursery & Landscape could see success in digital marketing despite their traditional “brick and mortar” business model. At the same time, there are a vast amount of home-based businesses that would not have survived in previous economies; however, the internet is the ultimate leveler of playing fields in cases like these.
Businesses cannot take a “build it and they will come” approach to online selling. That might have worked in the early days of the internet, but today, it is essential that businesses use strategy to compete online. It is helpful to work with a marketing company who can recommend the best approach for your business to maximize business online.
In the meantime, here are some methods to use for being found online and maximizing profits:
What have you done to utilize e-commerce and maximize sales? Let us know!
As with most technology, e-commerce comes with many options. There are many different ways for small businesses to sell products online. These options can vary a bit depending on the size of your business, type of business you run, the products you are selling, and who your target market is. We know it can be difficult to sort through the e-commerce options available, so here are some e-commerce platforms and things to consider about each one:
There are a number of other shopping cart options we haven’t covered here, but these are the main types of e-commerce options. Check out the video below for more options.
What is E-Commerce, you ask? Wikipedia defines e-commerce as “a transaction of buying or selling online.” However, this seemingly simple definition of e-commerce can be quite confusing and complex. E-commerce is so much more than a different way to do business. So let’s break it down in layman’s terms.
Hopefully now you understand e-commerce a little bit better. For more information, check out the video below.