Lee's E-commerce Report

How to Maximize Sales with E-commerce

by , on
April 10, 2018

Many brick and mortar stores may be ask themselves whether e-commerce will actually be worth their time and money. They may wonder whether they will actually become a more profitable business by adding an online store.  In some cases, this is  a legitimate question, but in other instances, the answer is a resounding, “Yes!”

Nearly every business can become more profitable by developing an online presence–the results greatly depend on the business itself, as well as the digital approach.  For instance, a company like Eagle Creek Nursery & Landscape could see success in digital marketing despite their traditional “brick and mortar” business model.  At the same time, there are a vast amount of home-based businesses that would not have survived in previous economies; however, the internet is the ultimate leveler of playing fields in cases like these.

Businesses cannot take a “build it and they will come” approach to online selling. That might have worked in the early days of the internet, but today, it is essential that businesses use strategy to compete online. It is helpful to work with a marketing company who can recommend the best approach for your business to maximize business online.

In the meantime, here are some methods to use for being found online and maximizing profits:

  1. Be sure your website prompts visitors to take action. There should be prompts all over your website encouraging visitors to shop and buy.
  2. Search Engine Optimization (SEO) is vital! SEO is what allows your potential customers to find your store when they are searching for a particular product or category of products. While it may take a bit of work up front, good SEO makes it much easier to be found by potential customers.
  3. Set up automation on your website so that it works for you. Your website should have the ability to work as a salesperson for your business. The best part about this is that your website works 24/7 for your business, and you don’t have to pay an additional salesperson. You can set up automated processes that will turn your visitors into customers, and the best part is that once these processes are set up, you don’t have to micromanage them. You may update them occasionally, but otherwise, they can be set loose to do their job, and you can focus on other important aspects of your business. This also helps maximize sales because once your automated process has been perfected, it is the ultimate salesman.

What have you done to utilize e-commerce and maximize sales? Let us know!

E-Commerce Platforms

by , on
June 20, 2017

As with most technology, e-commerce comes with many options. There are many different ways for small businesses to sell products online. These options can vary a bit depending on the size of your business, type of business you run, the products you are selling, and who your target market is. We know it can be difficult to sort through the e-commerce options available, so here are some e-commerce platforms and things to consider about each one:

  1. Shopify – Shopify is a very user-friendly e-commerce platform, which makes it convenient for new small businesses on a budget. With Shopify, it is very easy to build a professional-looking website and e-commerce shop. Shopify can tend to be more expensive than many e-commerce platforms, however. Additionally, users are also very limited in their options for making customizations, and if and when the time comes to switch platforms, Shopify doesn’t make it easy.
  2. WooCommerce – WooCommerce is a free e-commerce solution available for those whose websites are built with WordPress. While WooCommerce can be a bit more of a learning curve than Shopify, it is still very user friendly and offers flexibility for its users. It certainly requires a bit more know-how than Shopify, but it also offers many more options. In addition, WooCommerce does not involve any monthly fees, so it a very cost-effective e-commerce solution for small businesses.
  3. Paid E-Commerce Shopping Carts – An example of this solution would be BigCommerce. While this type of solution can be more expensive, it can eliminate the headache of having to worry about security. The paid shopping cart services take care of security for you. For beginners, these shopping cart services can often be overwhelming with all of their options, making them a bit more difficult to use as well.

There are a number of other shopping cart options we haven’t covered here, but these are the main types of e-commerce options. Check out the video below for more options.

What is E-Commerce?

by , on
June 5, 2017

What is E-Commerce, you ask? Wikipedia defines e-commerce as “a transaction of buying or selling online.” However, this seemingly simple definition of e-commerce can be quite confusing and complex. E-commerce is so much more than a different way to do business. So let’s break it down in layman’s terms.

  1. It’s a New Way to Shop. As technology advances, simple tasks become easier and easier. Today, we have the opportunity to shop on the internet from the comfort of our own homes. Additionally, consumers have the opportunity to shop at multiple “stores” at once while surfing the web in their living room. This means that it is now easier than ever for consumers to find exactly what they are looking for because of the ease with which they can compare products from various stores.
  2. It’s a New Way to Sell. With the invention of the internet came an array of possibilities for businesses. With an e-commerce store, businesses have less overhead costs because they do not have to own large stores for people to shop in. They only need a warehouse and good pictures of their products. Some difficulties that businesses face with an e-commerce model is that consumers cannot touch and feel their products when shopping online. Therefore, businesses have to use words more than ever to sell their products.
  3. It’s a Way to Reach New Markets. The internet reaches across the world, which means businesses operating online also have access to markets across the world. Operating an e-commerce stores opens the door for businesses to reach customers outside of their geographical location. This opens the doors for businesses to reach customers not only in their home towns but also in other countries, allowing them to serve more customers and maximize their profits.

Hopefully now you understand e-commerce a little bit better. For more information, check out the video below.