Lee's E-commerce Report

Many brick and mortar stores may be ask themselves whether e-commerce will actually be worth their time and money. They may wonder whether they will actually become a more profitable business by adding an online store.  In some cases, this is  a legitimate question, but in other instances, the answer is a resounding, “Yes!”

Nearly every business can become more profitable by developing an online presence–the results greatly depend on the business itself, as well as the digital approach.  For instance, a company like Eagle Creek Nursery & Landscape could see success in digital marketing despite their traditional “brick and mortar” business model.  At the same time, there are a vast amount of home-based businesses that would not have survived in previous economies; however, the internet is the ultimate leveler of playing fields in cases like these.

Businesses cannot take a “build it and they will come” approach to online selling. That might have worked in the early days of the internet, but today, it is essential that businesses use strategy to compete online. It is helpful to work with a marketing company who can recommend the best approach for your business to maximize business online.

In the meantime, here are some methods to use for being found online and maximizing profits:

  1. Be sure your website prompts visitors to take action. There should be prompts all over your website encouraging visitors to shop and buy.
  2. Search Engine Optimization (SEO) is vital! SEO is what allows your potential customers to find your store when they are searching for a particular product or category of products. While it may take a bit of work up front, good SEO makes it much easier to be found by potential customers.
  3. Set up automation on your website so that it works for you. Your website should have the ability to work as a salesperson for your business. The best part about this is that your website works 24/7 for your business, and you don’t have to pay an additional salesperson. You can set up automated processes that will turn your visitors into customers, and the best part is that once these processes are set up, you don’t have to micromanage them. You may update them occasionally, but otherwise, they can be set loose to do their job, and you can focus on other important aspects of your business. This also helps maximize sales because once your automated process has been perfected, it is the ultimate salesman.

What have you done to utilize e-commerce and maximize sales? Let us know!

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